{"id":182,"date":"2015-10-21T14:23:56","date_gmt":"2015-10-21T13:23:56","guid":{"rendered":"https:\/\/sigbi.org\/glasgow2015\/?page_id=182"},"modified":"2015-11-10T10:46:57","modified_gmt":"2015-11-10T09:46:57","slug":"keynote-speaker-jo-fairley","status":"publish","type":"page","link":"https:\/\/sigbi.org\/glasgow2015\/friday-6-november-2015\/keynote-speaker-jo-fairley\/","title":{"rendered":"Keynote Speaker: Jo Fairley"},"content":{"rendered":"<h2>Blog &#8211; Jane Slatter<\/h2>\n<p>Jo Fairley is an inspirational role model &#8211; a rebel with a cause!\u00a0She left school at 16 with minimum qualifications and the drive to be an eco-warrior.<\/p>\n<p>Her proudest achievement is as co-founder of Green and Black&#8217;s chocolate &#8211; proving that doing good can be good for business thus &#8220;delivering the difference&#8221;. Jo has been a driving force that now sees many of the major chocolate-producing companies sourcing ethically and applying FairTrade standards in order to remain competitive and respond to the new ethical consumer.<\/p>\n<p>Jo told us that she was inspired to &#8220;dive in&#8221; to business at the start by Anita Roddick (original founder of the Body Shop ethical beauty product company). When asked about the secret of her success Jo said\u00a0&#8220;Luck is what you have left over when you&#8217;ve given 100%&#8221;! Jo&#8217;s amusing view on women achieving equality is that &#8220;we will wait for the dinosaurs to die&#8221;&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blog &#8211; Jane Slatter Jo Fairley is an inspirational role model &#8211; a rebel with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":173,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-182","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keynote Speaker: Jo Fairley | SIGBI Glasgow Conference 2015 | SIGBI<\/title>\n<meta name=\"description\" content=\"SIGBI : SIGBI Glasgow Conference 2015 : Keynote Speaker: Jo Fairley : SIGBI Glasgow Conference 2015 is part of a worldwide organisation of women, find more information regarding the Keynote Speaker: Jo Fairley here.\" \/>\n<meta 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