{"id":5513,"date":"2022-07-08T10:21:57","date_gmt":"2022-07-08T09:21:57","guid":{"rendered":"https:\/\/sigbi.org\/london-chilterns\/?p=5513"},"modified":"2022-08-12T15:32:54","modified_gmt":"2022-08-12T14:32:54","slug":"social-media","status":"publish","type":"post","link":"https:\/\/sigbi.org\/london-chilterns\/2022\/07\/08\/social-media\/","title":{"rendered":"Social Media and Membership Workshop"},"content":{"rendered":"<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s2\"><a href=\"https:\/\/sigbi.org\/london-chilterns\/files\/2022\/07\/Social-Media-Workshop-2022.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5521 alignleft\" src=\"https:\/\/sigbi.org\/london-chilterns\/files\/2022\/07\/Social-Media-Workshop-2022-258x300.jpg\" alt=\"\" width=\"172\" height=\"200\" srcset=\"https:\/\/sigbi.org\/london-chilterns\/files\/2022\/07\/Social-Media-Workshop-2022-258x300.jpg 258w, https:\/\/sigbi.org\/london-chilterns\/files\/2022\/07\/Social-Media-Workshop-2022.jpg 608w\" sizes=\"auto, (max-width: 172px) 100vw, 172px\" \/><\/a>Members of Soroptimist Clubs in the London Chilterns Region were treated to an informative Social Media Workshop on Sat 25 June delivered by<span class=\"x_ydp74d981a4s3\"> Soroptimist Rachel Weinhold, business owner\/Director of GrowTraffic, a digital marketing agency. Rachel is a Member of the SIGBI ( Soroptimist International Great Britain and Ireland)\u00a0 PR and Marketing Team where her expertise is highly valued.<\/span><\/span><\/p>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s2\">This inspiring online event was organised by SI London Chilterns Region\u00a0 Membership Officer Helen Byrne, highlighting how easy social media is for everyone and how important it is for the future of Soroptimist Clubs.<\/span><\/p>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s3\">Those lucky enough to be at the\u00a0<\/span><span class=\"x_ydp74d981a4s2\">Regional Social Media and Membership Workshop <\/span><span class=\"x_ydp74d981a4s3\">were treated to a tour de force: a fabulous walk through with Rachel of the aims and practicalities of using Facebook, Twitter, Instagram, Linked In and Tik Tok, both to <a href=\"https:\/\/sigbi.org\/london-chilterns\/files\/2022\/07\/Rachel.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5520\" src=\"https:\/\/sigbi.org\/london-chilterns\/files\/2022\/07\/Rachel-300x169.jpg\" alt=\"Rachel Weinhold Soroptimist Social Media Workshop\" width=\"250\" height=\"141\" srcset=\"https:\/\/sigbi.org\/london-chilterns\/files\/2022\/07\/Rachel-300x169.jpg 300w, https:\/\/sigbi.org\/london-chilterns\/files\/2022\/07\/Rachel.jpg 1024w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a>attract new members and to promote and develop Club Programme Action.<\/span><\/p>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s3\">A summary of the event and resources from the day are below for those who missed it. There is the full video recording, Rachel&#8217;s Power Point presentation and a Content Calendar template.<\/span><\/p>\n<p>Please click below to see the full video of the event on YouTube (it is 3 hours &#8211; but you can pause and watch when you have time) <a href=\"https:\/\/youtu.be\/UQEYOT-a7N8\">https:\/\/youtu.be\/UQEYOT-a7N8<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Soroptimist London Chilterns Social Media Workshop 25 06 22\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/UQEYOT-a7N8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s3\">Rachel explained that each Social Media platform has its own features and needs to be used appropriately to gain best advantage e.g. Twitter is perfect for campaigning and building your Club\u2019s reputation and connections with councils, MPs and other campaigning organisations, whilst Instagram is where the influencers are, mostly younger women, using image-based posts to reach a wide audience of other women. Linked In is the \u201cprofessional\u201d platform which can build reputations and connections with working women and organisations. Tik Tok, the new kid on the block, is all about short videos and is where younger people gather to share ideas and stories. With the dramatic rise of Tik Tok and keen to keep their markets, the other main platforms have rapidly added short videos to their range of options and thus the story continues.<\/span><\/p>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s3\">Whilst all are useful in their different ways Rachel sees Facebook, for the moment at least, as the most valuable for Soroptimist Clubs, as women of all ages use it and it is a great way to start a conversation and build a community ( Facebook\u2019s raison d\u2019etre). That community can be of supporters sharing ideas and your Club\u2019s activities with their own communities, taking part in fundraising and other Programme Action activities as a result, it could be a community of potential permanent Members for your Club where you show off your values, aims and achievements and attract like minded women, or it could be a community of Soroptimists keen to make a difference but lacking the time to be part of an on the ground club i.e. an E-Club. It might even be aspects of all three at the same time.<\/span><\/p>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s3\">Using one Club\u2019s existing Facebook content, Rachel was able to illustrate what makes a good post, the vital importance of hashtags and how to use them to widen the reach of posts and the way to develop conversations by adding open-ended questions and requests in the final wording.\u00a0<\/span><\/p>\n<p>The presentation is available to download here:<\/p>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s3\"><a href=\"https:\/\/sigbi.org\/london-chilterns\/files\/2022\/07\/SIGBI-Social-Media-Marketing-Workshop.pdf\">Soroptimist Social Media Marketing Workshop<\/a><\/span><\/p>\n<p>Rachel also showed a Content Calendar for scheduling media activity (social and regular media) which can be downloaded here: <span class=\"x_ydp74d981a4s3\"><a href=\"https:\/\/sigbi.org\/london-chilterns\/files\/2022\/07\/Social-Media-Workshop-2022-Content-Calendar-Template.docx\">Social Media Workshop 2022 Content Calendar Template<\/a><\/span><\/p>\n<p class=\"x_ydp1e9439dfyiv2102749591MsoNormal\">The platforms\/tools Rachel mentioned in the session were:<\/p>\n<ul type=\"disc\">\n<li class=\"x_ydp1e9439dfyiv2102749591MsoListParagraph\">Canva &#8211;\u00a0<a href=\"https:\/\/nam12.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.canva.com%2F&amp;data=05%7C01%7C%7Cc259341d08ca405e02ab08da5a879e18%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637921836975541884%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=FNQz3uAj%2B3sUbeeR5aqPSTael8aBO5WeSLTU5lQATQE%3D&amp;reserved=0\" data-auth=\"Verified\">https:\/\/www.canva.com\/<\/a>\u00a0&#8211; basic graphic design software.<\/li>\n<li class=\"x_ydp1e9439dfyiv2102749591MsoListParagraph\">Trello &#8211;\u00a0<span lang=\"IT\"><a href=\"https:\/\/nam12.safelinks.protection.outlook.com\/?url=https%3A%2F%2Ftrello.com%2Fen&amp;data=05%7C01%7C%7Cc259341d08ca405e02ab08da5a879e18%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637921836975541884%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=KWjm2hbiEloWlhytovpgRW83mUk5SBLlXyC2Kp07gM8%3D&amp;reserved=0\" data-auth=\"Verified\"><span lang=\"EN-GB\">https:\/\/trello.com\/en<\/span><\/a><\/span>\u00a0&#8211; project management software.<\/li>\n<li class=\"x_ydp1e9439dfyiv2102749591MsoListParagraph\">UN Women Trello Board &#8211;\u00a0<a href=\"https:\/\/trello.com\/unwomensocialmedia\">https:\/\/trello.com\/unwomensocialmedia<\/a>\u00a0&#8211; chock full of amazing resources for sharing.<\/li>\n<li>there are also resources available in the Members area of the SIGBI website<a href=\"https:\/\/sigbi.org\/members\/prmarketing\/social-media\/smtoolkits\/\"> https:\/\/sigbi.org\/members\/prmarketing\/social-media\/smtoolkits\/<\/a><\/li>\n<\/ul>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s3\">Helen Byrne briefly highlighted her personal and Club responsibility to safeguard Club Members, partners and supporters when using social media and will be sending out a video produced by the SIGBI Safeguarding Officer very soon. This gives simple guidance for everyone on the issues and how to keep yourself and others safe &#8211; watch out for the email.<\/span><\/p>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s3\">Through from a range of experience and knowledge everyone learned a great deal in an inspiring and enjoyable morning. The session covered not only the nuts and bolts but also how to make Membership work in a world of Social Media and how it changes the way we do and promote our Programme Action. Rachel was able to show that Social Media is easy, you just need to understand the rules, and vital for the future of our Clubs, organisation and the women and girls we support : something that everyone needs to understand and be on board with.\u00a0<\/span><\/p>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s3\">As Estlyn Davies, Membership Officer of SI Slough Windsor &amp; Maidenhead beautifully put it , \u201c What a wealth of useful information, you have inspired me to have a go: this is the future\u201d.<\/span><\/p>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s3\">Rachel has generously offered her expertise if any Clubs have questions and kindly shared all of her content, including a recording of the session, which will be of interest to all members whether they use Social Media or not.\u00a0<\/span><\/p>\n<p class=\"x_ydp74d981a4p3\"><span class=\"x_ydp74d981a4s3\">If you have any questions about Social Media or membership feel free to get in touch <a href=\"https:\/\/sigbi.org\/london-chilterns\/contact-us\/\">https:\/\/sigbi.org\/london-chilterns\/contact-us\/<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Members of Soroptimist Clubs in the London Chilterns Region were treated to an informative Social&#8230;<\/p>\n","protected":false},"author":10,"featured_media":5521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[13,269,14,15,270,8,9,11,12],"class_list":["post-5513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-london-chilterns","tag-rachel-weinhold","tag-region","tag-silc","tag-social-media-workshop","tag-soroptimist","tag-soroptimist-international","tag-womens-group","tag-womens-organisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media and Membership Workshop | News | Blog | Events | SI London Chilterns<\/title>\n<meta name=\"description\" content=\"SI London Chilterns : Blog &amp; News : Social Media and Membership Workshop : Keep up to date with the latest news, articles and events from the Soroptimists of SI London Chilterns . 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