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Fairtrade Fortnight 25 February – 10 March 2019

She deserves a living income

This is the theme for Fairtrade Fortnight 2019 which will run from 25 February until 10 March. Fairtrade Fortnight is an action-packed highlight of the year, when campaigners, businesses, schools and places of worship show their support for the farmers and workers who grow our food in developing countries.

The focus of the campaign will be on cocoa, women’s empowerment and a living income. It will be a three-year campaign which will concentrate efforts to go further and faster for farmers to achieve living incomes.

Over the 3 years of the campaign there will petitions, pledges and other actions, but to kick things off, the main message to share in your community is simple: BUY FAIRTRADE CHOCOLATE!

She deserves Fairtrade

Women are central to the cocoa story.

Many farmers – both men and women – are underpaid and exploited. That means they can’t earn enough for the basic human rights that many of us take for granted, including food, education and housing. For the women who work in the fields and in the home, it’s even worse. They may plant and harvest, look after children, carry water and transport the cocoa beans to market. But despite all that hard work, they are likely to see even less of the money for their crop. They deserve more.

Fairtrade will be featuring the voices of women cocoa farmers at the heart of Fairtrade Fortnight. By recognising those women during Fairtrade Fortnight, we can create a platform for the amazing and inspiring women farmers across the Fairtrade network. They are leading the way in changing attitudes, behaviours and, ultimately, their communities.

A living income

A living wage is a salary paid by an employer to a worker that covers a basic standard of life.

But if you’re a smallholder farmer, there’s no one to pay you a salary and there are a lot of other factors that come in to play. That’s where the concept of a living income becomes useful.

A living income (defined by The Living Income Community of Practice) is calculated as the net annual income needed for a household to afford a decent standard of living for all members of that household. That means you need to earn enough to eat nutritiously throughout the year, drink safe water and access healthcare. This would also allow you to send your children to school, live in a decent home, save for unexpected setbacks and allow the elderly to retire with dignity.

International Women’s Day falls during Fairtrade fortnight – plan an event, bake a chocolate cake to celebrate the achievements of women and raise awareness of more that needs to be done.

For more information visit

Carol Infanti – APD Economic Empowerment

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