Soroptimists in Leigh & District Club met a publicity challenge head-on – with excellent results.
As part of the Federation’s 80th anniversary, Soroptimist International Great Britain & Ireland (SIGBI) asked to all clubs to obtain prominent column inches in their local press. SI Leigh members led the Region in promoting Soroptimism in the ‘Leigh Journal’. The article then figured in a PR display at the Federation Conference in Harrogate.
The item traced a little of the history of Soroptimist International and of SI Leigh. It highlighted some of the club’s work, including the ‘Just the Job’ project which was nominated for the SIGBI Economic Empowerment Award.
Also featured was the club’s long-term support for Dhadon, a child who had fled Tibet and was living in India. This support continued for 20 years culminating in Dhadon’s college graduation in the USA
Margaret Molyneux of SI Leigh & District (and Regional Programme Action Officer) said, “A knock-on effect of this publicity in the ‘Leigh Journal’ has been ongoing contact with the reporter: she seems very interested in our work. We look forward to building on this, and getting more articles about Soroptimism published.
“I hope this will encourage other clubs to persevere with their local newspaper.”