Skip links

#Orange the World 2023

Soroptimist International Winchester looked to SI St Albans for help in starting the campaign for 2023. St Albans had written an excellent information pack which Winchester converted into a proposal. You can find a copy of this here Orange the world 2023 Info pack

The plan was drawn up as outlined below:


SI Winchester and SI Solent East joined together again in 2023 to create awareness of the global Orange the World campaign and the 16 days of Activism of the elimination of Violence against Women and Girls (VAWG) from 25 November to 10 December.    

  • Spinnaker Tower illuminated in Portsmouth on 24 November
  • Winchester City Council illuminated Guildhall clock 25-28 November
  • West Downs campus building in Winchester University also supported the campaign.


The Stop Domestic Abuse agency were keen to support us and mentioned us in their AGM in October which members Laurel Bran and Julie Blackwell attended, meeting up with the local Mayors.


The social media campaign ran daily for the duration and key messages were quoted by prominent figures in the community. From Bishop Phillip in Winchester to the Principals of St Swithuns school and Peter Symonds College, the High Sheriff and the Mayor and MPs. You can find their images and messages of support here.

Facebook and X posted the images and messages, the coverage of which increased our viewing figures, gaining awareness of the campaign. Facebook had a reach of 2,881 and 358 engagements, whilst X had 3,910 viewings. SI Winchester Facebook has 653 followers and X has 324 followers.

SI Winchester is new to Instagram but made an initial start with 30 likes and has 90 followers to date. We continue to post our Orange cafe on the 25th of each month. LinkedIn is also new and this will be monitored over the coming months.

Press coverage was local but effective with press releases in Portsmouth News, Hampshire Chronicle, Meon Valley Matters and Petersfield Post.

Winchester Radio interviewed Julie Blackwell of SI Winchester and this was reported 3 times during the run up to the campaign. You can hear the radio interview here.

Winchester University was interviewed by the ThatsTV Hampshire team, you can see the interview here

Further support in Winchester was from Rick Stein restaurant, whose winter charity campaign coincided with the campaign and they were able to offer us an opportunity to fundraise through their menu. SI Winchester provided a blurb for the menu and every ‘Winchester Pudding’ they sold, a donation was made to the club. We are delighted to receive £335 from Rick Stein for this promotion.

The Winchester BID Newsletter which goes to the business community every two weeks, posted our information pack and updates from the end of October through to the end of the campaign. This has resulted in a presentation to their members at their February meeting. The slides were sent out to the business community, see the link here

We created a poster for retailers to put in shop windows, although we spoke to several along the High Street in Winchester, this proved difficult to persuade with only one store taking posters. Stop Domestic Abuse also gave us posters and giveaway items. Of course we also had the Orange cafe in Projects on 25 November. You can find us at Projects cafe every 25th of the month from now on (except on 24 Feb 2024)

SI Winchester was able to take the charity chalet at the Winchester Cathedral Christmas Fair on 24 November where we were able to fundraise and at the same time talk to visitors about the campaign and handout information, creating awareness of the club, the organisation and the campaign.





We had a table top display stand in the ARC library area in Winchester with leaflets and information. We also did the same in the West Downs campus in Winchester University.



The combination of all the activities of the campaign will be a video including all the visuals and events which we did. We approached Winchester University who were happy to follow us around for a day as we attended the Christmas Fair, interviewed the Mayor and the High Sheriff and took images of our display stands. The students were from the photography and video Society at the University.

We are delighted to present the completed video here