On the 5th August Lizzie attended the first of two workshops “Growing our Brand in the Local Community” held at the Holiday Inn, Taunton and sponsored by SIGBI. The purpose of the day was to provide us with ideas, inspiration, tools and techniques to help us attract new members. It was an excellent day headed by Andrew Dewhurst and assisted by Anya Rigby (Anya is also a member of SI Amounderness in Lancashire, the youngest Soroptimist club in the UK, chartered on 4th July 2017).
Andrew covered attitudes, growth tool kits, strategy planning and marketing communication plans. He showed us the value of traditional marketing using flyers, posters and banners and how they can be effective by ongoing distribution and not just a “one off”. He moved on to digital marketing demonstrating how we can advertise using Google, Facebook and Linkedin and showing us examples of campaigns to attract new members. We will now work on our plans and develop our social media skills and use these to their best advantage reaching as many people as possible. We will return in the autumn to look at our growth plans and the homework we have done to enable us to contribute fully to the session. An excellent day.