Ask for ANI scheme for those at risk of domestic abuse
“It is incredibly important that victims and survivors know there are safe spaces and lifelines within their own communities,” says Dame Vera Baird*, as she welcomes the launch of the codeword scheme. Ask For ANI campaign website. From 14 January victims of domestic abuse will be able to access much-needed support from thousands of pharmacies across the UK, backed by the Government. The Ask for ANI scheme allows those at risk or suffering from abuse to discreetly signal that they need help and access to support. By asking for ANI, a trained pharmacy worker will offer a private space where they can understand if the victim needs to speak to the police or would like help to access support services such as national or local domestic abuse helplines. As an essential retailer based on high streets across the country, and with specifically trained staff, pharmacies can provide a safe space for victims to sound an alarm if they are isolated at home with their abuser and unable to get help in another way.