SOME members of the proposed Soroptimist Club Esperance  partnered with the Land and Marine Contracting Services Ltd (LMCS), In Cor Tech, Eriu Pain Management and Massy Stores, La Romaine, to raise awareness of breast cancer with a Men in Pink event in San Fernando last Wednesday.

Marilyn Lalla, communications officer of the San Fernando-based club, said: “The purpose of this initiative was to raise eyebrows, interrupt conversations, cause questions and raise awareness in the close-out of Breast Cancer Awareness Month.”

She said part of the vision of the proposed club, which is expected to be chartered on December 9, is to focus more on the rural areas of TT. She said like all other Soroptimist clubs, while they all share the same vision, they will be placing more emphasis on women and girls, especially those in rural areas.

“We are trying to build awareness of breast cancer and also a need for greater research on the treatment for it. We also want women to know that it is very important to have regular checks for breast cancer because it is better to treat with it at an early stage than long after it is diagnosed.”

Lalla was particularly happy with the event, saying: “We got that support from the men and the attention of the public.”

Dr Catherine Ali of Eriu added: “The reason we went to Massy was that we were targeting businesses with large staff to give greater promotion on social media. We also got a lot of people stopping to get more information on what we were doing, so we were happy about that.”

Newsday ~ November 5th, 2018 (digital version)